Note: This is a full-time in-office role and the annual pay ranges from ₹12 LPA to ₹18 LPA.

Key Responsibilities

  • Create a complete marketing strategy to meet new qualified lead generation goals in line with rtCamp’s growth target.
  • Build landing pages including content planning, working closely with the design team, conversion tracking, and optimization.
  • Improve search engine ranking through on-page and off-page SEO activities.
  • Presenting monthly, quarterly and annual reports of overall marketing strategy, execution, and results achieved with a focus on sales-qualified leads generation.
  • Manage and mentor a team of content writers and designers. As you will have a small team you are supposed to write some content such as a top-level outline yourself. This is a managerial position with some execution

Must Haves

  • Expertise in account-based marketing (ABM) campaigns
  • Expertise in inbound marketing methodology
  • Familiarity with WordPress as a user and as a marketer
  • A personal portfolio website or blog

Good to Have

  • Familiarity with leading industry analysts such as Gartner, Forrester, and IDC.
  • Knowledge of terms like CMS, WCM, DXP, DAM, CDP, etc.
  • Public speaking experiences at conferences, webinars, and industry events
  • Awareness of Adobe Experience Manager (AEM), Sitecore, Kentico, Drupal, Microsoft Sharepoint, etc

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