How to get started with OnePress

OnePress isn’t a plug-and-play solution. It’s an intentional way of structuring WordPress multisite for long-term clarity, governance, and sustainable growth. And so, to start with OnePress, you start by mapping your current ecosystem: the brands you support, the platforms they use, and the patterns that repeat. From there, you can shape a foundation built on reuse, not rework. Here’s outlining that foundational process: how you can assess what you have, define what you can standardize, and architect a network that scales without compromising autonomy.

1. Take inventory of your brand sites

List your current portfolio: What platforms they run on? What tools they use? Where content or design is duplicated? Look for patterns, overlaps, and technical debt.

2. Identify what to standardize

What can be shared (templates, design systems, analytics) vs. what needs brand-specific flexibility? This helps determine how to configure your WordPress multisite settings and governance model.

3. Plan roles, governance, and editorial control

Will every team follow the same process? Or will some operate independently? Define roles, permissions, and publishing flows upfront to avoid misalignment later.

4. Map your tools and martech integrations

Audit how your forms, CRMs, CDPs, automation tools, and reporting systems are currently connected. Are they duplicative or inconsistent? This step is essential to simplify integrations across your multisite WordPress network.

5. Define your migration path

Not everything will move at once. Start with a pilot brand or campaign. Validate workflows. Refine the model. Then expand site by site, region by region.

6. Ensure the infrastructure can support it

Performance, backups, CI/CD workflows, everything needs to support multisite growth. If you’re not using enterprise-grade WordPress multisite hosting, now’s the time to review your environment.

This might sound like a lot, but you don’t have to navigate it alone.

At rtCamp, we’ve helped several enterprise organizations make this transition, from fragmented systems to a streamlined, scalable multi-brand setup on WordPress multisite and beyond.

We always recommend starting with a phased rollout. Begin with a small subset of sites or campaigns, validate your structure, get stakeholder alignment, and scale with confidence.

Need help auditing your current setup or defining the right model?

We’d be glad to take a look and help you build the foundation for long-term marketing scale. Let’s start with a discovery call. Book an audit.