Personalization with WordPress VIP for Salesforce
We take a look at the recent work done at rtCamp to personalize marketing campaign landing pages using first-party data from Salesforce Marketing Cloud.
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Monthly Roundup – September 2022Sharing our research on web personalization, rtCampers attend WordCamp US 2022 and Dreamforce, and more.
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Article
Conversion Rate Optimization with PersonalizationWe explore how Customer Data Platforms (CDP) can be used as a tool for conversion rate optimization on WordPress.
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Article
Personalizing Pages on WordPressA comparative review of the various WordPress plugins available to personalize the content of a page.
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Monthly Roundup – August 2022Our new Visual Automation framework and block-based starter theme is released, we're exploring personalization on WordPress, and more!
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Article
Personalization on the WebIntroducing a series exploring personalization on WordPress: the opportunities, tools and all our research on the current state of the art.