The evolution of WordPress as a complete enterprise marketing solution: From a CMS to a DXP
Enterprise DXPs are evolving. The traditional monolithic platforms—once the gold standard, like Adobe Experience Manager—are struggling to keep up with rapidly changing business needs. They often lock you into rigid ecosystems, slow innovation, and high costs.
On the other hand, composable DXPs promise flexibility but often end up repackaging the same monolithic constraints into fragmented, proprietary solutions. Instead of a single contract, enterprises find themselves juggling multiple agreements with various limitations and dependencies—resulting in increased complexity and hidden vendor lock-in.
Enter “open” DXPs—a fundamentally different approach that offers true freedom in technology choices, empowering enterprise marketing to be agile, innovative, and cost-effective.
Open DXPs embrace the true spirit of composability by enabling enterprises to build their digital experience stack with best-of-breed solutions, completely independent of any single vendor’s ecosystem.
WordPress, with its open-source foundation and vast integration capabilities, is at the forefront of this approach and is increasingly assuming a bigger role in enterprise marketing.
Even as a standalone digital experiences solution, WordPress is gaining enterprise adoption and confidence. When asked whether enterprises—loosely defined by WordPress as “a high-profile brand, a publisher with a national or global reach, or a large-scale corporate entity“use another CMS and/or DXP alongside WordPress, 55% of respondents from the State of Enterprise WordPress Survey 2024 reported using only WordPress. For context, just 1% said they use AEM.
In all, it’s time to see WordPress as more than just an enterprise CMS—it’s an open digital experience platform that lets you control your digital strategy, integrate with your preferred technologies, and scale on your own terms without the limits of a proprietary system.
So, let’s dive into how WordPress works as an open DXP.
We’ll also see how you can integrate all the essential DXP solutions into WordPress to build an agile, future-proof digital platform—one that aligns with your strategic goals, seamlessly connects with best-of-breed solutions, and scales on your own terms.
