Sanity CMS vs WordPress: Block-based editors

When it comes to user-friendly content creation, WordPress sets the bar high with its Gutenberg Block Editor. Introduced in 2018, Gutenberg revolutionized WordPress by replacing the traditional editor with a block-based system. This approach makes it easy for businesses to create visually rich, dynamic content without the need for coding expertise, when comparing Sanity vs WordPress.

Unlike platforms like Sanity, which cater predominantly to developer-centric workflows, WordPress democratizes content management through its built-in Gutenberg Block Editor and framework-agnostic architecture.

Let’s explore how Gutenberg and WordPress’ flexible ecosystem empower businesses and where they outshine Sanity.

Sanity’s block approach: developer-dependent flexibility

Sanity’s block-based system relies on Portable Text, a JSON-based structure designed for ultimate customization. While this flexibility can cater to unique, multi-platform strategies, it introduces challenges from a business perspective:

Business impact

Reliance on developers: Portable Text requires developers to define rendering logic for every block, making even routine content updates dependent on technical resources. This can slow down business agility, particularly for fast-moving industries.

Increased costs: Customizing and maintaining Sanity’s block system often incurs higher operational expenses. The need for developer involvement in managing layouts and functionalities translates into ongoing costs.

Potential delays: For example, creating a landing page in Sanity often necessitates developer input for features like CTAs or image galleries. This slows down deployment, impacting time-to-market for critical campaigns.