Year in Review 2025

From key initiatives to major milestones, explore how 2025 shaped our growth, and find out what’s fueling our excitement for 2026.

Project Themes in 2025

Proprietary DXP Platforms to WordPress Migration

Enterprises are done with renting their tech stack. They realize that customizing a rented stack is akin to renovating a rented home. In 2025, we helped more organizations move from proprietary platforms like Sitecore and AEM to WordPress, fully owned and customizable for the long term.

We leveraged our migration accelerators and repeatable processes to deliver these migrations with speed, precision, and zero risk. We expect the trend to intensify in 2026, reinforcing our confidence to scale this portfolio.

Multisite, Multibrand Consolidations

We found a great deal of interest among large conglomerates wanting to unify multiple web properties to leverage ‘efficiencies of scale’ with a shared codebase, design, and feature sets. We kicked off large projects with this goal, and worked on OnePress, our open-source framework for multisite consolidations. It helps avoid the repeat work, gives unified dashboards for governance, is flexible enough to support networks with or without a WordPress multisite instance. More on this soon.

Reclaiming WordPress for Large Publisher Networks

Some of our most valuable work this year involved reworking WordPress implementations for large publishers that had accumulated years of technical debt. Scenarios where multiple tech teams have changed hands, unclear documentation, and layers of quick fixes that accumulated debt and slowed down development.

We worked on re-architecting entire site networks to reclaim development efficiency, editorial velocity, and governance at scale.

Frappe & ERPNext

We kicked off a few important client engagements in 2025, coming to completion in the first quarter of 2026. Perhaps some of the largest implementations on the ERPNext & Frappe framework. We are excited to share more post-launch.

Moreover, we officially became a Frappe Partner, backed by a growing team of 14, with two certified consultants and a certified Frappe Engineer.

An update in numbers

60

Launches

23

New Starts

38

Migrations

Solutions Consulting Capability

For over 16+ years, we have delivered projects for the publishing, healthcare, robotics, FinTech, travel, and automotive industries. Our experience allows us to connect the dots across industries – identify common pain points across domains and their unique requirements. 2025 made us realize this is our strength, and we plan to show up as solution consulting partners more intentionally in 2026.

OnePress – Cut Costs by up to 60% & Ship Faster

Partially covered above, one of the key solutions we developed was OnePress. When you’re running dozens of websites across multiple brands, the sensible thing is to stop rebuilding the wheel every single time. You need one solid foundation, with shared governance, a common design system, and code that works everywhere.

We built OnePress with ready-to-use plugins that handle the boring-but-essential bits: user management, audit logs, design system, updates, media, and search. Basically, all the plumbing to get you started and a framework for architecting your solution.

The entire framework and all the plugins are open-source. Any competent team can take it and run. The value proposition is simple: solving a problem once instead of forty times means you spend 60% less and get to market considerably faster.

Our ERPNext Transformation – Builders and Users

We moved our entire business to ERPNext: accounting, HR, project management, CRM, helpdesk, etc. There’s a real-time dashboard that shows us what’s happening with clients, projects, and people—which genuinely helps us make better calls.

But here’s the real point: we’re not consultants who advise from the outside. We’re users who built what we actually use. We ate our own dog food, as they say.

And that is our unique vantage point when consulting our clients.

What About AI?

Well, what about it? 😀

All the hype aside, earlier in the year, we consulted clients on building RAG based chatbots for websites, and now we are actively working with Cox Automotive for the Agentforce implementation and personalization with WordPress VIP as the platform. A major focus for us is to consult our clients on thoughtful integration of AI, using it as a force multiplier where it works, experimenting, and avoiding where the potential risks exceed value delivery. So far, steering away from FOMO-induced impulses.

Educating the Market with our Key Resources

We published our client handbook, making our operational playbook transparent. We shaped the conversation around multisite consolidation with OnePress, and emerging WordPress capabilities with our unique PoV on Interactivity API and Abilities API. This is in addition to our extensive guides on migrations from AEM, Sitecore, Kentico, and more.

We published case studies to show how we scaled subscriptions for AlphaTarget and increased publishing velocity for quantum computing pioneer Pasqal. Our case studies are detailed breakdowns of complex problems and elegant solutions. The kind of content actually helpful, if you are on the fence.

We are not thinking about content marketing in the traditional sense. We are focused on market education so that by the time we are talking to enterprises, they’ve already consumed 10,000 words of our thinking.

Operational Excellence

We invested heavily in AI-powered tooling to drive greater consistency, quality, and accuracy across our engagements. We maintained a strong emphasis on value-producing backlog prioritization, ensuring engineering effort remained aligned with client outcomes and long-term impact rather than reactive or low-value work. By embedding AI into our workflows, we improved delivery efficiency while preserving the human judgment, accuracy, and quality that our clients rely on.

We continued to diversify our delivery team geographically, increasing resilience, expanding coverage, and building a truly global delivery model with a healthy balance of onshore, offshore, and nearshore teams to support our clients at scale.

Products

GoDAM

We launched GoDAM in 2025 as a WordPress-first video marketing solution. GoDAM makes it simple for marketers already using WordPress to leverage video as a first-class citizen, in order to drive conversions. GoDAM already integrates with over a dozen WordPress form and page builders, allowing it to naturally fit into existing marketing workflows. We also introduced a 60-day free trial without any feature limits, making it possible for teams to evaluate GoDAM.

EasyEngine

In 2025, EasyEngine evolved from a developer-focused CLI tool into a complete platform for running WordPress at scale. With the launch of the EasyEngine Dashboard, we democratized high-performance hosting, allowing product, agency, and non-technical teams to manage servers with the clarity and confidence previously reserved for DevOps experts.

The WP Cloud integration delivers a true serverless experience, enabling users to launch auto-scaling sites globally without touching a single line of code. WP Cloud helps you focus on sites and get away from the notion of servers.

By combining granular team permissions, one-click CI/CD pipelines, and automated S3 backups into a single visual control plane, EasyEngine now lets teams focus entirely on shipping great sites rather than maintaining infrastructure.

The initial launch caught the attention of businesses that want to expand into WordPress hosting. So towards the end of 2025, we have set the stage for reseller/agency-related features.

Open-Source Contributions

We take our open-source commitments seriously. Think of it as our agency’s fitness routine: a consistent, vital habit that keeps our skills sharp and our ecosystem healthy.

WordPress

About 70 rtCampers contributed across Core, AI, Performance, Gutenberg, and Test. 20 of them were sponsored full-time for 100+ days in 2025. rtCampers Aditya and Shyam were nominated as Team Reps for the Core Performance Team, while David was one of the architects of Abilities API, responsible for merging almost 1/3rd of the entire code. The community trusts us to not just extend but actually build the platform with them.

WordPress Contributions Scoreboard

~550

PRs merged

~340

PRs in review

ERPNext & Frappe

We didn’t just use the platform; we participated in improving and extending it. Regular core patches throughout the year, including critical fixes to the HRMS payroll module. Released 10 open-source tools and apps that anyone can use.

Major Tools we Shipped

Integrations for a Better User Experience

Bringing Top Talent to Open Source with our Innovative Campus Hiring and Training Program

In 2025, we partnered with 450+ colleges and received thousands of applications, sorted through our proprietary intelligent screening process. We are going into 2026, with a strong hiring pipeline.

A quick snapshot

33

new hires

~91K

applications

2412

interviews

Our employee handbook now reflects our equal opportunity hiring program, along with a restructuring of the employee handbook.

This year, we also moved payroll in-house through our ERP system, introduced ESAT tracking, upgraded and fully digitalised our medical insurance with Plum, and rolled out dedicated anti-discrimination and anti-racism policy.

Beyond Basics: Training for a Culture of High Performance

We moved far beyond standard onboarding, treating our Learning & Development org as a vehicle for behavioral engineering than mere knowledge transfer.

While we invested nearly 4,000 hours in campus training, the real shift was in methodology: we combined the Feynman Technique and gamification to drive deep cognitive retention, while deploying psychometric profiling to scientifically map individual strengths to specific project roles.

We augmented this human-centric approach with AI, utilizing GitHub Copilot for code governance and custom simulators for real-time scenario training. By simultaneously upskilling our leadership with a “partnership mindset” curriculum, we ensured that our technical delivery is matched by the emotional intelligence and strategic judgment required for high-stakes partnerships.

Our Presence at Community & Business Events

Throughout the year, we maintained a strong presence at global industry events, connecting with clients & partners and sharing our expertise as speakers.

Looking Forward to 2026

While numbers tell part of the story, 2025 clearly highlighted a lesson for us: execution compounds.

Investments in a refined process & personnel training don’t just solve today’s problem; they lower the friction for tomorrow’s opportunity. Quality at scale is not merely a target. It is the inevitable byproduct of systematic rigor.

In 2026, we continue our ascent from delivery to partnership. Adopting a consultancy-led ethos where code is merely the form factor; the actual value we deliver is judgment, efficiency, and insight.

Here’s to the year when Good Work gets even better 🥂