HubSpot to WordPress Migration: A Comprehensive Guide
A lot of enterprise teams come to us when they start hitting the limits of proprietary CMSs like HubSpot (and even Sitecore, AEM, and Kentico actually!). What once felt convenient (the “all-in-one-ness”) eventually starts to feel limiting as business needs evolve and teams need to work outside the boundaries of closed, bundled stacks… and do the same on budget.
That’s when they start considering migrating to WordPress.
With WordPress, you gain full ownership of your digital stack. You can choose the best solutions to power each part of your digital experience. Plus, you free yourself from license fees that (can) keep growing year after year.
If you’re on HubSpot and are looking to migrate from HubSpot to WordPress, this handbook is for you. At rtCamp, we’ve delivered over 300 CMS migrations for enterprise clients worldwide, and we know a migration like this is a real IT project (not just a lift-and-shift). We created this handbook to share exactly how we handle HubSpot CMS to WordPress migrations: the real behind-the-scenes approach. If you’re planning to make the switch, use this HubSpot to WordPress migration resource to plan smart, build right, and migrate with confidence.
This HubSpot to WordPress migration guide shows you how to:
- Recreate your HubSpot backend in WordPress (including rebuilding key functionalities, third-party integrations, and workflows)
- Transition your HubSpot frontend to WordPress (without losing your brand design or user experience)
- Transfer your HubSpot CMS content cleanly to your new WordPress stack
Still working on a business case for a HubSpot to WordPress switch?
Check out our HubSpot vs WordPress comparison guide, where we break down each CMS’s features, flexibility, and long-term ROI to help you make a confident decision. Discover how both platforms do across real-world considerations.
Here’s a quick TCO analysis from our handbook. For the full breakdown and more, dive into our HubSpot vs WordPress handbook.
Alternatively, if you’d like a HubSpot vs WordPress comparison personalized for your setup, we’re happy to offer a free consultation (including up to 20 hours of scoping) to help you plan your next move with clarity. Get in touch for booking your free consultation.
About rtCampWe’re a WordPress VIP Gold Agency Partner, specializing in enterprise-grade WordPress solutions. We also offer a done-for-you HubSpot to WordPress migration service, a fully managed, end-to-end engagement that covers everything from planning and rebuilding to launching and post-migration support. In other words, we handle the entire HubSpot to WordPress replatforming for you, start to finish.
