Planning a HubSpot to WordPress Migration: The Process, Timeline, & Team
Before you dive into the detailed planning and technicalities, it helps to see the big picture. So here’s a quick look at what a typical HubSpot CMS to WordPress migration project involves: the process, how long it usually takes, and the people who make it happen.
The HubSpot to WordPress migration process
At its core, every HubSpot to WordPress migration follows three key migrations that often run in parallel: frontend migration, backend migration, and content migration. Together, these ensure your new WordPress stack fully replicates (and ideally improves upon) your HubSpot setup.
1. Frontend migration
This stage recreates your site’s design, user experience, and interactivity on WordPress. Whether you want to keep your HubSpot look and feel or redesign it, this is where that happens. Your new WordPress theme is developed, tested for responsiveness, and equipped with custom blocks and layouts, so your content team can easily build pages in Gutenberg.
2. Backend migration
The backend migration brings over all the technical foundations. This includes setting up WordPress hosting (like WordPress VIP), rebuilding any custom HubSpot features as WordPress plugins, rebuilding workflows, and mapping or recreating integrations with CRMs, forms, marketing tools, or analytics platforms.
3. Content migration
This step inventories your HubSpot pages, blogs, media, and metadata, and safely moves it all to WordPress. URL structures, SEO metadata, and internal links are preserved to maintain rankings and ensure nothing is lost in transition.
Typical timeline for a HubSpot to WordPress migration
No two migrations are exactly the same. Your current HubSpot setup and your new WordPress vision shape the timeline. That said, most HubSpot to WordPress migrations span 8–12 weeks, following this general flow:
- Weeks 1–2: Discovery & planning: auditing your HubSpot site, defining scope, and finalizing the roadmap.
- Weeks 2–4: Design: Mapping HubSpot’s design to WordPress and starting theme development.
- Weeks 3–8: Backend development and integration setup alongside frontend build.
- Weeks 4–8: Content migration scripts are created and tested.
- Weeks 6–10: System integration testing (SIT) ensures frontend, backend, and content fit together flawlessly.
- Weeks 8–12: User Acceptance Testing (UAT), final tweaks, launch, and post-launch support.
The team behind your HubSpot to WordPress migration
A successful HubSpot to WordPress migration also needs the right team. Here’s what your team could look like:
- Project manager: Keeps the entire migration on track, ensuring timelines, budget, and deliverables stay aligned with your business goals.
- Technical architect: Designs the overall WordPress architecture, third-party integrations, and workflows to match or improve upon your HubSpot setup.
- Backend engineers: Handle core development, plugin creation, custom coding, and data migration scripts.
- Frontend engineers: Rebuild the HubSpot frontend design on WordPress and adapt it for responsive performance.
- QA engineers: Test every part of the migration for functionality, data accuracy, SEO health, and usability.
- Specialist support teams: If you go with a hosting partner like WordPress VIP, you’ll be working with their engineers or potentially hire their partners to or independent DevOps engineers ensure the new WordPress site is optimized for performance, security, and scale.
A final note
With the right process, realistic timeline, and a capable team, your HubSpot to WordPress migration won’t just replicate your old setup, it’ll actually unlock more control, flexibility, and ROI for years to come.
