Personalizations

Kentico supports rule-based personalizations right out-of-the-box. With WordPress, this is possible through plugins and third-party personalization solutions.

Kentico also has AI models in place to suggest the most relevant content to every user. With the help of AI, editors can make their jobs easier by choosing articles suitable for each persona.

Both CMSs offer ways to deliver personalizations, but Kentico brings a lot of this natively. That said, with WordPress, you have the freedom to select from a wide range of personalization solutions, allowing you to choose based on your specific needs, preferences, and budget.