Introducing OnePress 

Managing multiple websites at an enterprise level is like juggling too many things at once, different teams, different tools, and different ways of doing the same task. It starts small, maybe with just a few sites, but over time, things become complex. Before you know it, every website is running on a different theme, using different plugins, and following a completely separate workflow.

And that is the reality of multi-brand WordPress chaos in large enterprises.

Some teams swear by Gutenberg. Others hold on to legacy builders. One site is fully compliant and secure, another hasn’t had a plugin update in months. This lack of a centralized system for WordPress hinders agility and growth.

At some point, it all becomes too much.

…and what if managing multiple websites wasn’t this complicated?

That’s where OnePress comes in – a unified WordPress solution built for enterprises.

What is OnePress?

OnePress is not a new CMS. It’s not just a multisite setup. And it’s not a one-size-fits-all solution. Instead, OnePress is a way of thinking, a structured approach to making WordPress work at scale.

With OnePress, you can:

• Unify your digital experience infrastructure without losing individual brand identities.
• Standardize your tech stack and workflows for efficient multisite web management.
• Reuse components and patterns instead of rebuilding them again and again.
• Automate updates, patches, and compliance across all your multi-brand WordPress sites.
• Empower teams to move faster, while IT retains full governance and control.

It’s about balance, keeping the best of WordPress’s flexibility while introducing predictability and control where it’s needed.

Why traditional enterprise web management models don’t scale

Here’s the reality, most enterprises don’t just struggle with running one WordPress site. They struggle with managing a disconnected web ecosystem that grows more chaotic with every new acquisition or business unit.

Without a structured system, things spiral out of control

❌ Every site speaks a different language: One uses Gutenberg, one uses a proprietary builder, one hasn’t been updated in a year. There’s no common baseline.

❌ No unified customer journey: Visitors can’t explore services across brands. Each site is siloed, making cross-brand navigation difficult.

❌ Redundant systems everywhere: Each brand reinvents the wheel. Integrations are duplicated. There’s no centralized management.

❌ Brand inconsistency becomes the norm: Visual identity varies, tone of voice shifts, and even navigation structure feels different from site to site.

❌ Data is fragmented: No single source of truth. Analytics are scattered, behavior tracking is inconsistent, and it’s hard to make data-driven decisions.

❌ Lack of clear ownership: Who manages updates? Who’s responsible for content? There’s no system of governance, just a patchwork of responsibility.

❌ Enterprise-wide updates are nearly impossible: Rolling out a new feature or compliance fix across n+ brand sites is a weeks-long, error-prone process.

And the worst part? These problems only get harder as you grow.

OnePress fixes this by giving enterprises a structured foundation for managing multiple websites without the chaos.

How OnePress works

OnePress isn’t about locking you into rigid rules. Instead, it’s about creating a centralized WordPress management system that works for you. Think of it as the playbook for managing multi-brand websites efficiently.

It’s built on four core principles:

• Standardization vs. Customization – You decide what stays consistent (design systems, security, workflows) and where brands have the freedom to customize.
• Core components – A structured system that includes shared design systems, automation, integrations, content governance, and digital asset management (DAM).
• Automation and governance – Implementing controlled, repeatable processes for security, compliance, updates, and scalability.
• Business impact and scalability – Reducing operational overhead, accelerating time-to-market, and ensuring all sites stay optimized and secure.

This is not just theory. Companies like Cox Automotive are already seeing the impact, a 103% increase in engagement, a 50% improvement in brand consistency, and a 21% faster website performance.

So, what’s next?

If you’ve seen your own enterprise in the problems above, you’re not alone. From media giants to multi-brand manufacturers, every complex organization eventually hits the same limits of web sprawl.

OnePress isn’t theory for us, it’s a system we’ve refined over years of working with large-scale WordPress ecosystems. At rtCamp, we’ve helped enterprises consolidate scattered sites, align teams, and move faster without compromise.

And we’ve built OnePress not as a product, but as a practice.
One that’s continuously evolving with each enterprise we work with.

If you want to explore how this can look in your own organization, you can learn more about our OnePress implementation services or contact us.

Or just continue reading. In the next section, we’ll walk you through how OnePress works in real life like how you put OnePress into action. How do you balance structure with flexibility and ensure each brand site stays unique without creating unnecessary complexity?