Fragmentation to focus:
Unify multiple brand websites with OnePress
From fragmentation to focus:
Unify multiple brand websites with OnePress
Our strategic, open-source framework leveraging WordPress as a centralized platform for consistent design & development across multiple brand websites
Introducing OnePress
OnePress provides an actionable blueprint for any multi-brand organization. The proven, phased approach includes a quick pilot, building consensus, and establishing governance to ensure a confident rollout.
Key components of OnePress
With robust multisite features, Gutenberg based block editor and an API first approach, WordPress now enables truly scalable and shared systems. We have been pushing the boundaries with 6 core components, with more in the offing.
OneDesign
Configure patterns once and deploy them globally across your network sites. Synchronized patterns adapting to each brands unique fonts, colors, spacing and styles. Launch campaigns with new design patterns & templates across all your brands at the speed of marketing.
OneUpdate
Install, uninstall, activate, update, and downgrade from dashboard. See which plugins are active on which site and which ones need an update. Raise PRs for updates safely throughout the entire network simultaneously.
OneMedia
Manage media centrally. Make media assets available to brand sites from a central hub. Synced media for logos and brand assets to enable one click changes across the network. DAM like features such as revisions.
OneSearch
Don’t limit the search function to a specific brand website. Make your entire ecosystem of content and offerings across all your brands discoverable through each website.
OneAccess
See all the users across all your brand sites on a single dashboard. Assign distinct roles per site (e.g., Editor on Site A, Admin on Site B). Keep all profile changes subject to admin approval.
OneLogs
See all logins and changes across the network on one dashboard. Audit content, settings and security logs across the network on a single dashboard with powerful filters to zero in on specific activities, users, sites, and dates.
Enterprise pain points that make OnePress a necessity
Fragmented tech stack
Each brand website uses a different tech stack or development methodology. Leading to same features built out multiple times in different ways.
Time consuming update cycles
Each multi-brand site’s diverse tech stack makes updates, security, and new feature rollouts extremely time consuming.
Visual inconsistency across brands
Lack of shared design system across brands. Even if the design systems are shared, there is no way to maintain uniqueness within a shared framework of visual consistency.
Lack of expertise
Lack of in-house or even agency expertise. Needs alignment across business units and the expertise to build scalable systems.
Closed and proprietary
Vendor lock-ins result in loss of control, reduced innovation, increased costs, and limited flexibility.
Governance
Lack of centralized governance for user access, media, logs and security audits, while maintaining necessary local freedoms at brand level.
Total cost of ownership
Costs zoom out of control with licensed platforms, with expensive customizations and lack of control over platform.
Transforming Cox Automotive brands with OnePress
Watch how OnePress Framework helped Cox Automotive simplify seven sites, cut overhead, and improve digital performance.
The many benefits of OnePress
Be launch-ready
New brands, campaigns, or microsites? Whether it’s a new product or an acquisition, launch new brand sites in days, not months.
Marketing moves fast
Your marketing team can create pages freely, while IT ensures security, compliance, and performance without the need for constant back-and-forth.
Consistency without compromise
Standardize your stack across all brand sites while preserving the individual look, tone, and feel of each brand.
Scale without replatforming
Acquired a new company? Don’t spend months replatforming, just migrate their operations assets seamlessly into your unified ecosystem.
You own the stack, not the vendors
No forced licensing fees, no third-party dependencies. Whether you rely on an agency or your in-house team, OnePress remains 100% yours.
Future-proofing growth
WordPress is open and flexible. OnePress adds the structure, efficiency, and scalability you need to grow without technical limits.
200+ enterprises trust rtCamp
Ready to unify your digital presence?
The ROI of your investments in your web presence and marketing stack depends on the speed at which you can move. Discover how OnePress can help you maximize your returns.
A proven, phased approach
Begin with a quick pilot to validate the model, build consensus within your organization, and then expand across the portfolio with confidence.
Tailored governance & workflows
Establish a governing model with the right balance between centralization and brand-level control, defining custom access and user management baked into your workflows.
Strategic MarTech integration
Map and realign critical integrations like CRM, MAP, and analytics to optimize workflows and shared data practices across your entire organization.
Frequently asked questions
Your questions, answered!
Think of standard Multisite as the engine. OnePress is the entire car built around it—a complete strategic framework. And it can work outside of Multisite setups too, managing a network of standalone WordPress sites. It’s designed to solve the business problem of managing a multi-brand portfolio, turning duplicated effort into reusable assets. It’s less about the technical setup and more about creating a new, more efficient operating model for your digital presence.
Not at all. We call the principle “unified autonomy” for a reason. The framework creates a shared foundation—like a standard chassis—but gives each brand the tools to customize its look and feel. This way, you get the best of both worlds: the efficiency and trust of the parent brand, with the unique identity that makes each individual brand successful.
You’re right to be cautious. The real security risk isn’t WordPress itself, but the chaos of managing dozens of separate sites, each with its own set of plugins and update schedules. OnePress fixes that by bringing everything under one roof. A security patch is tested once and deployed everywhere instantly. It replaces fragmentation and risk with centralization and control.
The savings come from three main areas. First, you stop paying teams to design and build the same things over and over. New sites can reuse 70-80% of the existing code. Second, you integrate your core systems like a CRM just once, which can reduce the need for multiple custom APIs and potentially lower software license counts. Finally, maintenance becomes simpler and faster, which cuts down on long-term operational spend.
Yes, because it’s designed for that reality. A key part of the process is strategically mapping your existing tools—CRM, analytics, marketing automation—to the central framework. This optimizes the workflows between them, making your current technology investments work more efficiently together across the entire organization.
It’s designed to do the opposite. For your marketing teams, it means having ready-made templates and a central content hub that speeds up campaign launches. For your developers, it gets them out of the business of repetitive maintenance and allows them to focus on building new features that drive growth. Enabling speed while avoiding friction.
This is an enterprise-grade architecture built on hosting environments and caching strategies designed specifically for high-traffic, multi-site networks. The framework is engineered to handle growth, so as your portfolio expands, the platform’s performance remains solid without the slowdowns you’d typically see.
We use a proven, phased approach to de-risk the entire process. We start with a quick pilot—migrating just one or two brands to prove the model works and show immediate value. While that’s happening, we help you build consensus internally. It’s a confident, step-by-step rollout, not a “flip the switch and hope for the best” scenario.
The governance model is built on a simple principle: central control, local autonomy. A central “Super Admin” manages the core infrastructure—the things that keep the network stable and secure. Then, individual “Site Admins” have the freedom to manage their own content and users. It gives your teams the control they need within a safe, consistent framework.
There’s no lock-in here. This is a strategic framework built on open-source software, giving you complete ownership and control. It’s fully capable of supporting a headless architecture. If you decide you want to use the content to power a mobile app or another front-end experience, the API-first design makes that possible. It’s built for what you need today and what you might want tomorrow.
After launch, you get our team’s strategic guidance built on over 15 years of enterprise experience. We’re here to help you navigate your organization’s complexities and ensure the platform continues to scale with you. Think of us as an extension of your team, focused on your long-term success.
You could, but that’s like building a car from scratch. You’d be starting with a blank page, figuring out all the common enterprise challenges—governance, scalability, integrations—as you go. OnePress is a proven blueprint. It comes with the solutions to those problems already built in, which dramatically reduces your risk and gets you to market faster.