Fragmentation to framework:
Unify your digital ecosystem with OnePress
From fragmentation to integrated framework:
Unify your digital ecosystem with OnePress
OnePress is a strategic, open-source framework that transforms WordPress into a centralized digital platform for multi-brand enterprises.
From enterprise pain points to
Strategic gains
Pain points
Solutions
Brand inconsistency
Most multi-brand websites share little in common, creating a jarring brand experience for users.
Consistency without compromise
A shared design system for a unified user experience across brands, while shared variables enable uniqueness among brands.
Technical debt
Each multi-brand site’s diverse tech stack makes updates, security, and new feature rollouts complex and risky.
Scale without replatforming
Test updates and security patches once and deploy them safely across all sites simultaneously via a shared, automated CI/CD workflow.
Fractured customer journey
Disjointed experiences across individual brands don’t let you take full advantage of your enterprise’s potential, resulting in reduced engagement and conversions.
Increased brand trust
A cohesive and intuitive UI across your brands encourages readers to go on a deeper exploration of content and establishes greater brand trust.
Operational inefficiency
Development and design efforts have to be duplicated across brand sites, driving up the time-to-market and Total Cost of Ownership (TCO).
Development efficiency
The component-based architecture leveraging WordPress’s site editor capabilities allows you to launch marketing campaigns faster.
Closed and proprietary
Vendor lock-ins result in loss of control, reduced innovation, increased costs, and limited flexibility.
Free open-source software
You own the stack, not the vendors. You’re in complete control of your business, innovation, and growth.
Introducing OnePress
OnePress provides an actionable blueprint for any multi-brand organization. The proven, phased approach includes a quick pilot, building consensus, and establishing governance to ensure a confident rollout.
The real life impact
The implementation of OnePress delivered a systemic uplift across Cox Automotive’s every key business metric.
Cox Automotive experience
Watch this brief demo to understand how OnePress streamlines design
management across multiple brand websites.
Cox Automotive’s challenge
Cox Automotive managed a fragmented digital ecosystem of eight separate websites, including global automotive brands such as Autotrader and Kelley Blue Book. This divide created significant strategic drag.
Only 2% commonality across brand websites
Maintaining a consistent brand experience was challenging as each brand site had its own layout, design, and content.
Inconsistent website navigation
Due to disjointed experiences across brands, customers couldn’t find what they wanted to quickly.
Declining customer engagement
As customers couldn’t easily find product features and benefits, it led to reduced engagement and conversions.
Building a solid foundation
Create a shared design system for a unified, yet unique, user experience across all brands.
Unified content and operations
Pattern sync to brand sites
Configure patterns once and deploy them globally across your network sites. Updates made to the central pattern are synchronized across the entire portfolio, streamlining campaign rollouts and content refreshes.
Synchronized plugin stack
Manage plugins across sites from one dashboard. All your plugin updates and integrations can be deployed safely throughout the entire network simultaneously.
Global user management
Define user access from a central dashboard and manage users across brands and regions. Take advantage of unified governance with team-level flexibility.
Centralized media library
Upload images, videos, and documents to a central library and make them available across the entire network. This ensures brand consistency, reduces storage redundancy, and streamlines workflows for content creators.
Shared taxonomies and content types
Need new categories, tags, or other taxonomies? Establish consistent content structures across your portfolio, all from a single dashboard.
The many benefits of OnePress
Be launch-ready
New brands, campaigns, or microsites? Whether it’s a new product or an acquisition, launch new brand sites in days, not months.
Marketing moves fast
Your marketing team can create pages freely, while IT ensures security, compliance, and performance without the need for constant back-and-forth.
Consistency without compromise
Standardize your stack across all brand sites while preserving the individual look, tone, and feel of each brand.
Scale without replatforming
Acquired a new company? Don’t spend months replatforming, just migrate their operations assets seamlessly into your unified ecosystem.
You own the stack, not the vendors
No forced licensing fees, no third-party dependencies. Whether you rely on an agency or your in-house team, OnePress remains 100% yours.
Future-proofing growth
WordPress is open and flexible. OnePress adds the structure, efficiency, and scalability you need to grow without technical limits.
200+ enterprises trust rtCamp
Ready to unify your digital presence?
The ROI of your investments in your web presence and marketing stack depends on the speed at which you can move. Discover how OnePress can help you maximize your returns.
A proven, phased approach
Begin with a quick pilot to validate the model, build consensus within your organization, and then expand across the portfolio with confidence.
Tailored governance & workflows
Establish a governing model with the right balance between centralization and brand-level control, defining custom access and user management baked into your workflows.
Strategic MarTech integration
Map and realign critical integrations like CRM, MAP, and analytics to optimize workflows and shared data practices across your entire organization.
Frequently asked questions
Your questions, answered!
Think of standard Multisite as the engine. OnePress is the entire car built around it—a complete strategic framework. And it can work outside of Multisite setups too, managing a network of standalone WordPress sites. It’s designed to solve the business problem of managing a multi-brand portfolio, turning duplicated effort into reusable assets. It’s less about the technical setup and more about creating a new, more efficient operating model for your digital presence.
Not at all. We call the principle “unified autonomy” for a reason. The framework creates a shared foundation—like a standard chassis—but gives each brand the tools to customize its look and feel. This way, you get the best of both worlds: the efficiency and trust of the parent brand, with the unique identity that makes each individual brand successful.
You’re right to be cautious. The real security risk isn’t WordPress itself, but the chaos of managing dozens of separate sites, each with its own set of plugins and update schedules. OnePress fixes that by bringing everything under one roof. A security patch is tested once and deployed everywhere instantly. It replaces fragmentation and risk with centralization and control.
The savings come from three main areas. First, you stop paying teams to design and build the same things over and over. New sites can reuse 70-80% of the existing code. Second, you integrate your core systems like a CRM just once, which can reduce the need for multiple custom APIs and potentially lower software license counts. Finally, maintenance becomes simpler and faster, which cuts down on long-term operational spend.
Yes, because it’s designed for that reality. A key part of the process is strategically mapping your existing tools—CRM, analytics, marketing automation—to the central framework. This optimizes the workflows between them, making your current technology investments work more efficiently together across the entire organization.
It’s designed to do the opposite. For your marketing teams, it means having ready-made templates and a central content hub that speeds up campaign launches. For your developers, it gets them out of the business of repetitive maintenance and allows them to focus on building new features that drive growth. Enabling speed while avoiding friction.
This is an enterprise-grade architecture built on hosting environments and caching strategies designed specifically for high-traffic, multi-site networks. The framework is engineered to handle growth, so as your portfolio expands, the platform’s performance remains solid without the slowdowns you’d typically see.
We use a proven, phased approach to de-risk the entire process. We start with a quick pilot—migrating just one or two brands to prove the model works and show immediate value. While that’s happening, we help you build consensus internally. It’s a confident, step-by-step rollout, not a “flip the switch and hope for the best” scenario.
The governance model is built on a simple principle: central control, local autonomy. A central “Super Admin” manages the core infrastructure—the things that keep the network stable and secure. Then, individual “Site Admins” have the freedom to manage their own content and users. It gives your teams the control they need within a safe, consistent framework.
There’s no lock-in here. This is a strategic framework built on open-source software, giving you complete ownership and control. It’s fully capable of supporting a headless architecture. If you decide you want to use the content to power a mobile app or another front-end experience, the API-first design makes that possible. It’s built for what you need today and what you might want tomorrow.
After launch, you get our team’s strategic guidance built on over 15 years of enterprise experience. We’re here to help you navigate your organization’s complexities and ensure the platform continues to scale with you. Think of us as an extension of your team, focused on your long-term success.
You could, but that’s like building a car from scratch. You’d be starting with a blank page, figuring out all the common enterprise challenges—governance, scalability, integrations—as you go. OnePress is a proven blueprint. It comes with the solutions to those problems already built in, which dramatically reduces your risk and gets you to market faster.