Year in Review 2024

Our warmest greetings in the new year!

If you have been in touch with us on and off, here is a quick summary of our work in 2024, and where we are headed, in 2025.

Client Projects

WordPress Migrations Took Center Stage in 2024

In 2024, we migrated industry leaders like Fleet Net America and Manheim from platforms like Drupal and AEM, to WordPress – for a modern, open-source and flexible platform experience.

Many businesses struggle with aging, custom CMSs, often plagued by technical debt, multiple developer handoffs, and outdated editorial experiences. Our team specializes in these complex migrations. One such migration to WordPress was for Everyday Carry, transitioning their teams to a modern publishing experience.

CMS comparisons & Migration Resources

Sensing the trend, we created in-depth comparisons of popular CMS platforms like Drupal, AEM, Kentico, and Sitecore – all pitted against WordPress. We followed these up with detailed guides on migrating from each platform to WordPress.

Media & Publications

Media and publications is one of our key focus areas. Among many other projects, we implemented innovative content syndication and Parse.ly analytics for Grist, an award-winning platform for climate journalism. This project was also presented by our CEO and Director of Client Delivery at WordCamp US 2024.

Notable project delivery numbers from 2024:

33

New Launches

29

New Project Starts

53

Successful Migrations

Building towards Vision500

Preparing for scale with consistent, quality delivery

As we strive to be a 500-strong agency and beyond, our focus is on scaling with consistent, high-quality, personalized delivery that we are known for. To this end, we implemented several crucial initiatives: new client reporting, comprehensive estimations, service-based templates, automated project starts, and a detailed repository of discovery questions.

These process improvements enabled better communication among stakeholders, improved client satisfaction, standardized our processes and enhanced quality parameters, setting us up for significant scale as we grow.

Elevating Quality with Strategic Engineering

We embraced a new approach to quality – Quality Engineering(QE), being embedded across projects. QE goes beyond traditional QA by actively involving quality engineers early in the development process. This helps our Quality Engineers gain an in-depth understanding of business needs and operational workflows, leading to fewer bugs, reduced rework, and significantly higher client satisfaction.

SnapWP — Our instant, fully flexible headless WordPress solution

We wanted to take the guess game out of headless WordPress implementations, while keeping the expenses and timelines reasonable. With no ready solution in sight, we set out to build one — calling it SnapWP. SnapWP promises to convert your existing WordPress website into a fully headless setup in a snap, while retaining full freedom to make changes in the WordPress editor. Here is a quick demo.

Stepping into the future with a rebranding

Our rebranding earlier this year better reflects our expanding role, enabling enterprises to thrive with open-source beyond the CMS. Our new branding, with its burgundy and warm orange hues, symbolizes this evolution.

A flourishing Frappe & ERPNext ecosystem

Building on our open-source foundation, we’ve significantly invested in the Frappe ecosystem. Transitioning our internal systems, including HRMS, Timesheets, Payroll, and Recruitment, to Frappe, we aim to release over a dozen such applications to the public in 2025.

Open-Source Contributions

WordPress

With our first contribution in 2013, starting with WordPress 3.6, we have contributed to every single release of WordPress for more than a decade now. To take our contributions a step further, we committed 10 full time engineers to core in ~October 2024, and the program officially kicked off in November. Since then, we have an internal tracker going on to see how we progress. Here is a snapshot:

10

Full-time contributors

111

PRs Merged

139

PRs under review

Frappe

Along with WordPress, with Frappe powering our own enterprise operations, we have been actively participating in Frappeverse as sponsors, contributing patches, and releasing open-source tools such as Frappe Slack connector, Frappe Private Comment and Frappe Email Send Override. Here are some highlights:

10

Core patches merged

3

open-source tools released

Bringing top talent to WordPress with our innovative campus hiring and training program

As pioneers in bringing top tech talent from engineering campuses to WordPress, we partnered with 450+ colleges, and received thousands of applications, sorted through our proprietary automated screening process. We are going into 2025 with a team of 206 rtCampers and a strong hiring pipeline. Here is a story in numbers:

61

New hires

95K+

Applications received

998

Interviews conducted

Our employee handbook now reflects our equal opportunity hiring program along with a restructuring of our employee handbook.

Beyond fresher training — upskilling and leadership development

Our learning & development team started training Sr engineers graduating to engineering managers and ran a 6-month-long Manager Development Program for all first time managers. This was in addition to training 2 cohorts of fresh engineering graduates, that has become our standard process over the years.

Now that most of our clients are moving towards block editor implementations, we ran advanced Gutenberg specific front-end training for 25 of our developers. Furthermore, all our courses were updated with videos, interactive playground, trivia questions and an overall enhanced learning experience on learn.rtcamp.com

Here is a snapshot in numbers:

44

fresher software engineers successfully completed training

18

first time managers completed Management Development Training

25

engineers upskilled on front end technologies

Our presence at community & business events

We registered a robust presence with teams of rtCampers, representing us at global events throughout the year.

Looking forward to 2025

We are significantly investing in our Quality Engineering and React Engineering verticals, while doubling down on our WordPress consulting practice.

Building on our practice in Frappe framework, we will be launching a dedicated service vertical to help run enterprise operations with open-source solutions.

We are poised to launch several new SaaS products for the enterprise market. These products will have a symbiotic relationship with our service vertical, providing ongoing support and development. Internally code-named as “the infinite loop” strategy, how it plays out will be an interesting story for next year’s roundup.