Kentico vs WordPress: Which is better for SEO?

With Kentico Xperience, users get to optimize for SEO factors like URLs and HTML code, to improve user experience and visibility.

Here’s a closer look at the Kentico’s SEO features:

Automated URLs: Web developers can define well in advance the logic of creating URLs, so they can be easily readable by web crawlers. All adjusted URLs can be automatically redirected using the SEO-friendly 301 status code, this helps to avoid the creation of invalid links.
Alternative Text for Images: Kentico Xperience has an Azure AI Image Recognition that automatically adds alternative text to improve search results. Users can adjust it or add the right keywords as and when needed.
HTML code optimization: So it’s possible to improve loading speeds.
Indexing: By integrating with Google Search Console directly, you can make changes in the content tree and send it for re-indexing.

Source: Kentico.com

WordPress comes with a ton of SEO features like easy editing for URL slugs so they’re SEO-friendly. With the right SEO toolkit, your content will reach the right audience and is seen by search engines primarily through its extensive library of plugins. There are most widely used among these is SEO, which offers features such as:

Real-time Content Analysis: Yoast gives out suggestions for the content to improve on-page SEO as you write, making sure that content is optimized before publication.

Easy Metadata Management: Similar to Kentico, WordPress allows users to manage meta tags easily through its many SEO plugins.

Sitemap Generation: Many SEO plugins automatically generate sitemaps, facilitating easier indexing by search engines.

GSC integration: With Google Search Console integration, you can minimize crawl errors, broken links, and monitor your website’s search performance with ease. This feature also ensures that Google is aware of all the pages on your site, helping to improve indexing and visibility.

Also, WordPress supports SEO right out-of-the-box. You can add alt text for your images through the WordPress image interface directly, ensuring that it is relevant and keyword-optimized.

Plugins like All in One SEO Pack, SEOPress, and Rank Math also provide advanced features such as: